As part of ArtCenter’s educational model, all students retain intellectual property rights in any work created in the classroom unless otherwise negotiated. The 14-week project kicks-off on September 13, 2022, with final presentations scheduled for December 13, 2022. “This is the first time a company has agreed to showcase the student-driven design process as the project is happening and we couldn’t be more thrilled to give potential partners and prospective students a peek at what happens inside an ArtCenter classroom.” “Traditionally, agreements with our strategic partners include a 90-day non-disclosure window because students are often working on real-world challenges and opportunities faced by companies that require confidentiality,” said Regina Dowling-Jones, ArtCenter’s vice president of Strategic Partnerships. Sharing the students’ creative process in real-time on social media will show the full scope of innovation and techniques used to arrive at their final product, and might end up bringing a network effect component to the creative process.”
While most students are adept at using social media, Gravity Sketch and ArtCenter will also be documenting the project on video, capturing interviews, milestone presentations and background footage, to post on social media and to create a final short-form narrative video to summarize the project.Ĭhief Experience Officer and co-founder of Gravity Sketch, Daniela Paredes, is excited about the transparency this approach will bring: “Technologies in the automotive industry are constantly advancing, bringing opportunities to redefine the future of mobility. Gravity Sketch is asking students to document their process across social media in real-time, posting photos and videos and using the hashtag - #GravitySketchJeep Students will use Gravity Sketch to enhance their automotive design process, experimenting with a range of capabilities within the 3D design and modeling software, including sketch blitz, ergonomics studies, photo editing, 3D rendering and other modeling techniques.
The project brief, jointly created by Gravity Sketch, Stellantis and ArtCenter, requires students to design the next generation Jeep Wrangler in the new realm of electrification and autonomy in 2030.
For the first time in the College’s history, the process for a sponsored project will be documented in real-time across social media. Gravity Sketch, a leader in collaborative 3D design technology, has sponsored a course at ArtCenter College of Design, challenging Transportation Design students to create the next Jeep Wrangler for industry partner Stellantis. Student-Driven Design Process Will Be Documented Across Social Media in Real Time
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